PPC campaigns are a hallmark of any new website that is starting out on the Internet. While their site is working its way through the Google rankings, it is imperative that they get exposure. However, if that exposure is going to the wrong markets, the PPC campaign is a complete waste of money. This is one thing IM customers do not have to worry about as they are closing the deal on an amazing 17% of the paid for clicks.
While .170 would be awful in baseball, it is amazing for PPC conversions. In most cases, advertisers are happy to get about 1:20 conversion rate. The fact that IM clients are converting four times as much as that is incredible. It goes to show that their methods are tried and true and are now proven to focus on the exact target audience that the PPC campaigns are developed for.
A PPC campaign can be a costly undertaking, but the exposure is necessary for many companies to stay afloat. Without a properly focused campaign, the monthly tallies add up and little to no money is coming in. With a campaign that is experiencing close to a 20% success rate, the ROI for such a campaign is incredible. IM has figured it out and their customers are reaping the benefits.