This was obviously a very prestigious opportunity and one that we did not take lightly. FOX needed various aspects of their Web site re-designed and we were more than happy to take on the task. We addressed several different areas of their site that that they felt were “too vanilla” and updated them to be more in line with what the public expects from FOX.
A large focus of this project was in creating a marketing strategy that would allow FOX to better present themselves to their target audience. In addition to the online marketing that was performed, there was also the development of a CD ROM that they now use for presentation purposes and gives everyone a sneak peek into the different services that FOX offers their clients. By doing this, their target audience is able to see that they are much more than just a name that is associated with the movies that they see on the big screen, but a company that is capable of handling every aspect of production as it relates to media forms.