Month: September 2016


Top must have WordPress Plugins

WordPress developers have responded to marketer’s needs with plugins that will support your marketing efforts. These simple plugins pack a powerful punch that will lead to more conversions and shares on your site by making a few simple changes. Take advantage of plugins that expand your online marketing capabilities. Make your website more shareable and capture more data on your audience so you can understand their needs better.

Frizzly
This plugin lets you add three social media share buttons to your website. It allows you to share your posts on Pinterest, Twitter, and Facebook. It’s important to communicate your brand and be a part of your audience’s conversation and Frizzly allows you to do that. You can add share buttons that appear when you hover over images, within your content, or on other areas of your site.

There are shortcodes you can use to add share buttons in the footer and sidebar. The easier it is to share your images, the more likely they are to be shared. The plugin allows you to use your own share icons so you can use your own branding if you want to. You have the option to lightbox your images to show them in full size with share icons.

WooCommerce
This plugin supports the sale of digital and physical goods, offers real-time shipping, and accepts numerous payment methods. This is an excellent option for any marketer offering a product, service, digital downloads, or affiliate goods. WooCommerce works excellently with WordPress and allows you to sell anything online. Enter as many product variations as you like. You can even offer bookings and recurring subscriptions.

WooCommerce offers a range of marketing extensions like Receiptful, which allows you to add features like discounts, referrals, and feedback. You can also add social features to your receipts with this plugin. Add cart messages when your customers checkout, create url coupons, and give your customers the ability to checkout on one page.

Editorial Calendar
Schedule all of your content and keep it better organized with Editorial Calendar. This user friendly plugin allows you to more efficiently manage your content and time. You can see all of your content you plan to publish on a calendar that allows you to drag and drop posts. You can quick edit your posts, content, and publishing times. The calendar lets you easily view the status of each post. If you have multiple authors to manage, this is a great tool to use. The layout is pleasing to look at which is a plus.

Yoast SEO
This plugin is an essential tool that many marketers know about but is still worth mentioning. Yoast allows you to easily make all of your content SEO friendly. The plugin adds an additional area on the page that you enter your content where you can add a meta description, title, and other SEO features. The ability to organize the tags from Facebook, Google Analytics, and Twitter is beneficial for marketers.

Yoast SEO is still excellent for its ability to analyze your content in real time and provide you with suggestions to make it better. Optimization is important. You want people to find your business organically and you want to benefit your paid marketing campaigns. Making sure every page is optimized correctly is easier with this tried and true plugin.

Leadin
This plugin allows you to track the behavior of your visitors so that you are better able to set up conversion opportunities. The plugin provides you with a detailed timeline of the pages your visitor has been on as well as the traffic source and referral link. You can build more powerful campaigns when you know more about your visitors such as the social networks they’re on and the pages they return to.

The plugin finds publicly available information about your contacts such as work history, company info, and location. This way when you reach out to your leads you have more context. When a visitor fills out a form on your site the plugin identifies that person by email and automatically adds them to your contact list. Not only that, you get emailed a link with the visitor’s history every time you get a new contact.

These powerful and robust plugins will help you capture more leads, create more conversions, and gain better search engine visibility. Make it easier for visitors to share the content on your organized editorial calendar. Offer any product or service you like for sale and understand your audience better.

How to SEO an Escort Website?

There are a lot of things that you can do when you are trying to make your website work well because you need to be sure that the site is going to read the way that you want. You want to know that the site is going to be easy to find, and that is why you have to SEO the escort in Las Vegas for your own good. Try out some of these things to make sure that the site looks good, and you will start to see more traffic the more time that you have spent on the SEO.

It is going to be fun to rewrite your site when you start to put the keywords into the site because they are going to help you make sure that you are going to be able to write something that people want to read. There are many things that you can write, but you have to make sure that you fit in all the keywords that people will need when they are searching. People who find your site are more likely to keep reading, and then you will be able to make every page easier to find.

The best part of this is that you get to change every single page on the site. You might think that some of the more mundane pages on the site are going to be hard to make look fun, but you need to make sure that you are going to get the keywords into even the things that you think people will not read. They will find your site, and then they will be able to move on to other parts of your site as they read.

The SEO for your website also has to do with the creative writing that you are willing to do. A lot of people will write up something that is fun to read, and it will be something that you can write to your heart’s content. You need to make sure that you let the ideas flow, and you also need to be sure that you have written something that you will be able to read over and over. You want to be sure that people are interested in what you write, and you need to be sure that you are going to get something that will make people want to keep reading.

SEO also requires an adjustment that needs to be done every time you change seasons or when you change the format. A Las Vegas escort site is going to have a lot of girls on it, and all their descriptions need to sound like they were written by a real person. You want to talk to the reader, and you want to use words that you think that guys will search for. You also need to be sure that you are going to get the writing to make guys want to talk to these girls. You might even ask the girls to write blurbs about themselves that you can edit as you go to make them work right.

The SEO for the site also has to include ads that are going to bring people back to the site. There are so many people who are going to use SEO that you need to be sure that you have something that will help people come back to the site. You want to have a digital ad that is going to help people make sure that they are going to have the chance to read what they want. People who are searching for your site are going to find you using all kinds of keywords that are going to help people find you.

Putting together all the different kinds of SEO for your escort website is going to help you grow your business. The business that you are running depends on people finding and enjoying your girls, and they have to want to read about them as much as possible. That means that you need to do a lot of SEO that will help people find you, and you also need to be sure that you have kept writing until you get the exact result that you want for your escort site.

Every girl gets her own page, and every other page has to be written with SEO in mind. You are going to have to use creative writing and keywords to get people on your site, and you need to include ads where you can.

Digital Marketing Strategies for 2017

The internet has consistently changed how businesses operate and attract customers. Even as businesses struggle to stay at the top of online aspects of the business world, the internet continues to change. Technology drives this constant evolution and because of this, digital marketing changes exceedingly faster than any other industry. To compete and experience success, businesses must stay connected to the current trend in online marketing and keep an eye on future trends. A large number of businesses have a fear of appearing obsolete to their online customers and associates, but these same businesses avoid changes to their digital marketing plans. Keeping a business’s online content fresh and relevant is a daunting task, which requires expertise in the digital marketing arena and excellent trend spotting skills. To assist in this area, here are the top marketing trends for 2017.

Content will become more interactive
One only needs to look at the growth and popularity of interactive web designs to see this is a trend that has been building for several years. Everything from playing games with friends on the other side of the world, to menu planning, and personality quizzes is a hot topic, which will keep getting hotter as 2017 approaches. The digital world constantly bombards consumers with information and options, to keep customers attention, engage them with some form of activity. This can be a simple process or a highly specialized and involved program. Attention is a valuable premium; focus on informing in an entertaining way to keep customers.

Web sites will go responsive
When vying for a consumer base in a competitive digital marketplace, businesses need to rely on every advantage available to them. In 2017, expect to find new websites built responsively and expect to see older websites redesigned responsively. A responsive website is a site, which adjusts to fit the size of the viewer’s browser. This gives a customized experience every time on every device. It may sound like a small detail, but consistent technology improvement has conditioned consumers to expect an optimal experience on every visit to a website. If a website fails to meet expectations, the consumer quickly will move on to the next site on the list.

Video will become a major content platform
Video taking a central part in website design is a predictable response to an already growing trend. The unparalleled success of YouTube® is a prime example of the power of video in the internet age. In 2015, a study was conducted which showed visitors to a web page will stay on that page for an average of two minutes longer if that page has a video. This may not sound like much, but in the instantaneous world of digital commerce, two minutes can make or break a potential business transaction. It is well worth the effort to add related video to website content.

SEO will shift closer to content marketing
Search Engine Optimization (SEO) once had a reputation as an underhanded and divisive way for a website to land a top spot on Google and gain internet traffic. SEO has moved from its questionable origins to what industry insiders call content marketing. The idea of content marketing began in the 1990’s as the internet started to grow. The basis for the idea of content marketing is providing some sort of valuable information (or content) for consumers visiting a website and then promoting it to the consumer. This strategy operates on the psychological idea that individuals feel obligated to repay others, who offer a good or service. This builds loyalty and trust, which typically translate into a lasting business relationship with the customer. The shift in SEO to a content-based entity makes sense because search engine algorithms continually become more advanced, and constantly filter what content is what is actually helpful or pertinent to the user. Because of these advances, older SEO tactics, which helped push websites to the top of search engines, are no longer effective.
Cutting edge design and increased speed are crucial
A trend from 2016 that will still be gaining momentum in 2017 is the redesigning of websites to make the sites more efficient and more attractive to consumers. This goes beyond the quality of the website’s content and looks at the design of the website; evaluating how efficiently the site operates. All aspects of the web page must be fine-tuned to load and play quickly, as visitors will move on to another website rather than wait for one to load. Website content is still important, but businesses now face the task of making the content valuable, eye-catching, and quick to load.

The internet will never be a stagnant place; its evolution will continue as long as there are advances in technology. The challenge for businesses to keep up will continue far into the future.